The Estee Edit is a line created for a Millennial audience, developed to be sold in Sephora. We created a 360° content program that included different styles of photography, motion and GIFS. The content was created for social media and web, but was so well received by Estee Lauder that they are now being used in-store, and as advertising.

“We are going after a Millennial audience, and they are all about authenticity,” said Jane Hertzmark Hudis, group president for The Estée Lauder Cosmetics.

Photography: Norman Wong

Motion: Amit Kehar

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